The Dude in Me is officially getting a drama adaptation!
On July 23, The Contents On (TCO), the production and distribution company that invested in the movie, announced, “We will be making a drama adaptation of the film The Dude in Me.”
The Dude in Me is a comedy-fantasy film about a bullied high school student and a gangster who find themselves switching bodies after getting into an accident. It stars Jung Jin-young (My First First Love 2) and Park Sung-woong (Rugal).
The Dude in Me was released in January 2019 and mobilized about 1.92 million viewers. It achieved a return of more than 145 percent compared to the production cost, ranking fourth in the return of investment for Korean films in 2019.
TCO is currently holding a scriptwriting contest to recruit new writers for the drama adaptation to create a show that goes beyond the fun and excitement in the movie. With this, the company is planning to expand its scope from film to drama business to compete in the rapidly changing content market.