Owing to the ever-increasing global popularity of Korean dramas and ‘Made in Korea’ stories, Netflix, the world’s biggest streaming platform, has inked multi-year deals with cable network JTBC and production company Studio Dragon for the exclusive global streaming rights of their shows.
The partnerships will make a wide variety of dramas easily accessible to international fans on a single platform, with complete English subtitles and potential immediate release.
JTBC Content Hub, the content arm of JTBC, has committed to supplying 20 prime-time dramas exclusively to Netflix over a period of 3 years starting in 2020. These dramas, which will be made available for streaming in over 190 countries, will be selected after careful consultation between representatives of JTBC and Netflix and promoted as Netflix original series. The deal will also allow the two media companies to co-develop and showcase JTBC dramas globally.
JTBC and Netflix had first entered into an international licensing agreement in April 2017 for JTBC’s library of 600 hours of scripted and unscripted TV shows. Among the successful shows streamed on the platform are Strong Woman Do Bong Soon, SKY Castle, Something In The Rain, Life, and My Country: The New Age.
Meanwhile, CJ ENM-owned subsidiary Studio Dragon’s partnership with Netflix gives the latter the exclusive rights to distribute Korean dramas that will be produced by Studio Dragon from 2020 to 2022. Studio Dragon had produced several dramas for cable channels tvN and OCN, which are also owned by CJ ENM. These dramas include Goblin, Secret Forest, Mr. Sunshine, Life On Mars, Memories Of The Alhambra, The Crowned Clown, and Arthdal Chronicles.
The said deals are seen as a huge step in expanding the influence of Korean dramas to the rest of the world, as well as a testament to the impressive level of creativity and quality found in K-dramas.
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