tvN’s upcoming youth drama Start-Up revealed new promos featuring main cast—Bae Suzy, Nam Joo-hyuk, Kim Seon-ho, and Kang Han-na.
Start-Up is set in Sandbox, the fictional Korean equivalent of Silicon Valley. It tells the story of a group of people who dream of making it big in the world of start-ups. It will chronicle their journey from their beginning (START) to their eventual growth (UP).
Bae Suzy (Vagabond) stars in the drama as Seo Dal-mi, an adventurous part-timer who dreams of becoming the next Steve Jobs. Nam Joo-hyuk (The Light in Your Eyes) plays Nam Do-san, Seo Dal-mi’s first love and former math whiz, who now runs a floundering start-up. Kim Seon-ho (Catch the Ghost) is Han Ji-pyung, a prickly venture capitalist with a knack for choosing the most profitable investments. Finally, Kang Han-na (Designated Survivor: 60 Days) stars as Won In-jae, a second-generation heiress who does everything she can to achieve success using her own merit.
The cheerful poster shows the four young stars of the drama against a wall dotted with sticky notes containing ideas for businesses, depicting the theme of the show. The actors are dressed in bright casual-formals that are typical of the laidback atmosphere of young start-ups, instead of the dull and boring formals worn in traditional offices. The fashion serves to convey the youth aspect of the drama. The group can be seen smiling at the camera, standing side by side as if at the same starting line. The caption on the poster says “Where our shining story begins,” heralding the first step towards a glittering dream.
A second video teaser for the show was also released, featuring showrunners Bae Suzy and Nam Joo-hyuk fantasizing about their biggest dreams. Seo Dal-mi imagines herself as a famous businesswoman on the global stage, while Nam Do-san imagines himself coding away and developing something exciting. The reality of these two characters, however, is far from their imagination. Dal-mi is practicing her big speech in her room, in pajamas, and Do-san’s computer gives him an error message. Despite this, the two smile hopefully at the camera, signaling optimism and determination to achieve their goals no matter what.
Start-Up is set to premiere in October as tvN’s Saturday-Sunday drama and will be available on Netflix. It is spearheaded by director Oh Choong-hwan and writer Park Hye-ryun who worked together on While You Were Sleeping (2017). Oh also directed last year’s hit Hotel del Luna (2019), while Park is the writer of iconic shows like Dream High (2011) and I Can Hear Your Voice (2013).