Korean Cultural Center PH to promote K-drama scriptwriting, marketing in free webinar

The Korean Cultural Center in the Philippines (KCC) together with the Embassy of the Republic of Korea continue their initiative to inspire and strengthen local and international creative artists with its upcoming webinar titled  “Rediscover the Korean Creative Industry: A Webinar on K-Drama Scriptwriting and Marketing.”

The webinar aims to promote K-drama scriptwriting and marketing techniques and serves as a platform for Filipino TV producers and scriptwriters to share their knowledge and also learn techniques and processes from their Korean counterparts. It is organized in partnership with the National Commission for Culture and the Arts (NCCA) and APOP Books, with media partners Inquirer.net, POP!, and Kdramapal. It will be available for free viewing on June 30 at 1 p.m. Philippine Standard Time via KCC’s YouTube channel. Ms. Amor Aljibe, a media professional with over 30 years of experience, will facilitate the event.

The event is a follow-up to KCC’s first enriching discussion on Korean culture and Korean drama production in 2020. This year, the platform will once again gather seasoned experts from the K-drama industry to discuss how scripts are crafted and how shows are successfully launched in the global market. To share insights about the local entertainment scene, celebrated professionals from the Philippines will also participate in the webinar.

The screenwriting and marketing portion of the webinar will give the stage to Ms. Park Ji-hyun, a multi-awarded scriptwriter who will discuss Korea’s Scriptwriting Education Program and conduct a basic K-drama scriptwriting workshop, and Mr. Lee Hyo-young, a business and strategic planning specialist with a combined 26 years of service under KBS who will discuss promotional landscapes and approaches.

For the initiatives and new narratives segment, renowned scriptwriter Ms. Rona Co and critically acclaimed producer, director, and writer Director Joey Reyes will spearhead the discussion on local efforts for screenwriting improvement, the changing narratives brought about by the current health crisis, and the effect of Korean dramas on the scriptwriting scene in the Philippines.

Viewers may get the chance to take home special prizes by joining the “K-drama Webinar Q&A Challenge.” To participate, they must ask, as a comment, a relevant question regarding the webinar on KCC’s Q&A post (Twitter, Instagram, and Facebook), follow all of KCC social media accounts, tag three of their friends to watch the webinar, and share the post on their account. 

Three winners with the most unique and interesting questions will be selected per platform. They will win special and exclusive K-drama goodies and some prizes from APOP Books.

For more updates and event announcements, follow the Embassy of the Republic of Korea in the Philippines and the Korean Cultural Center Philippines on Facebook, Instagram, and Twitter.

Source: Korean Cultural Center in the Philippines press release


Kang Center is an assistant editor for Kdramapal and a girl with many pseudonyms. You'd often find her typing away on her phone, most likely writing a short story or finding a new K-drama to binge-watch. She's addicted to police procedurals and rom-coms, citing Voice, Phantom, and Master's Sun as a few favorites.

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