Kang Han-na is a charismatic CEO in new stills from ‘Start-Up’

Actress Kang Han-na is charming the viewers with her CEO vibe in the newly released stills from Start-Up.

The new Saturday-Sunday drama from tvN follows the journey of young entrepreneurs as they start and build their dream companies in South Korea’s fictional Silicon Valley called Sandbox. The series features big stars such as Bae Suzy (Vagabond) as Seo Dal-mi, who aspires to be Korea’s version of Steve Jobs; Nam Joo-hyuk (The Light in Your Eyes) as Nam Do-san, who struggles to keep his company Samsan Tech afloat; Kim Seon-ho (Catch the Ghost) as Han Ji-pyung, the cold and uptight senior team leader of SH Venture Capital known as the “Gordon Ramsay of investments”; and Kang Han-na (Designated Survivor: 60 Days) as Won In-jae, a second-generation chaebol heiress who struggles to be recognized for her skills due to her influential background.

In the released photos, Kang Han-na overwhelms the atmosphere with her charm and presence as the beautiful CEO Won In-jae, perfectly portraying a woman of elegance, class, wealth, and influence. However, behind all the splendor of her appearance lies a wound constantly inflicted by her chaebol father. She is always regarded to be successful due to her background. However, In-jae wants to be acknowledged by her abilities and works hard to create her own success, only to be constantly used and thrown away by her father. Tired of the struggle, In-jae abandons her title and works to make her own start-up company.


The following stills shows In-jae’s transformation by cutting her long hair, symbolizing her determination to make her own success without her father’s influence. In-jae’s soft and charming CEO vibe turns into a strong, determined aura of a career woman, and her eyes perfectly portray her ambition and perseverance.


Kang Han-na, who already made a strong connection with Won In-jae, talked about the challenges of portraying her character. “Won In-jae was born into a powerful and influential family, that’s why her talents are always underestimated by those around her because they are buried by her background of wealth. I want to be able to portray her as a passionate woman determined to be seen by her qualities and abilities as a CEO even without the help of her family status.”

In addition, she said, “We made changes to her style, such as her hair and clothes, before and after she decided to start her own company in Sandbox to make her look different.” In the photo, In-jae changed her hair from a long straight style to a short wavy cut and her clothes, from a sleek, clean look to a business casual suit, highlighting the fire of her strong character.

The series marks director Oh Choong-hwan, screenwriter Park Hye-run, and actress Bae Suzy’s reunion project, after the three collaborated together back in 2017 for the fantasy legal series While You Were Sleeping. Other notable actors to join the cast are Stephanie Lee (When I Was the Most Beautiful), Kim Do-wan (She Knows Everything), Jasper Cho (My Secret, Terrius), Song Sun-mi (Love Alarm), Yoo Su-bin (Crash Landing on You), Kim Hae-sook (Hospital Playlist), Kim Hee-jung (A Man in a Veil), Kim Min-seok (Hospital Playlist), Kim Joo-hun (It’s Okay to Not Be Okay), and Seo Yi-sook (The World of the Married).

Start-Up is scheduled to premiere on October 17 at 9 p.m. KST. The series will also be available for streaming on Netflix in over 190 countries.

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It was Princess Lulu who first introduced her to Korean dramas but it was Yoon Ji-hoo from Boys Over Flowers who enticed her to stay in K-dramaland. She writes news and features for Kdramapal, which combines two of her most favorite things in the world—writing and K-dramas (look who's living the dream). The name Luna literally translates to "moon" and nothing special; she just likes writing at night.