K-drama fans are in for a treat as the hit drama Princess Hours is set to get a drama remake!
Jaedam Media, which is in charge of the management of the popular manhwa (Korean term for comics) “Princess Hours” written by Park So-hee, announced on March 5 that it recently signed a remake contract for Princess Hours with Group 8 (formerly Eight Peaks), the same production company that took charge of the said drama when it aired back in 2006.
Starring Yoon Eun-hye (Fluttering Warning), Ju Ji-hoon (Kingdom 2), Kim Jeong-hoon (Begin Again) and Song Ji-hyo (Was It Love?), the hit MBC romance drama is set in an alternate version of modern Korea as a constitutional monarchy and follows the love story of the Crown Prince Lee Shin (Ju) and his commoner bride, Chae-kyeong (Yoon). It was popular in Asia and contributed to Hallyu (Korean wave).
Group 8 is a leading corporation in the global exportation of Korean dramas, which has produced well-loved dramas such as Sorry, I Love You (2004), Couple or Trouble (2006), Boys Over Flowers (2009), and ID: Gangnam Beauty (2018). Accordingly, the news of the remake is already raising expectations among fans.
Prior to the drama remake contract, the drama’s musical copyright was also signed by Group 8 and is currently being promoted, so Princess Hours is expected to be reborn as a major IP (intellectual property) throughout the content industry.
Hwang Nam-yong, CEO of Jaedam Media, said, “It is necessary to continue making new projects, but we think it is also necessary to maintain the vitality and revive good projects that were already made in the past, as it is an important part of the ‘IP expansion.’ The new remake of Princess Hours will be a prime example for that.”
After being serialized for 10 years starting from 2003, the manhwa enjoyed great popularity not only in Korea but also in Japan, eventually becoming a million-seller comics. It later on reached many parts of the world and was exported to more than 10 countries, such as Taiwan, Thailand, and France. The series was a hit both as a manhwa and as a drama adaptation and was later on adapted into a spin-off series, Prince Hours (2007), and as a musical play, which was also performed in Japan by many members of various Korean idol groups, such as Kim Kyu-jong of SS501, Kangin of Super Junior, Sungmo of SUPERNOVA, Taemin of SHINee, Kim Dong-jun of ZE:A, and Soohyun and Hoon of U-KISS. Contracts for the drama adaptations have also been signed in China, Thailand, and Mexico.
Even after the serialization of the manhwa was completed, spin-off stories were produced and continued to become popular in Korea. In particular, Princess Hours is said to be the highlight of both Ju Ji-hoon’s and Yoon Eun-hye’s careers, which boosted the two to stardom and established their names as two of the biggest Korean stars of their time.