“Goblin” continues to break record in cable drama ratings
TVN drama Goblin recorded 13.894 percent in nationwide viewership ratings for its 11th episode, surpassing again the highest rating obtained by 2016 hit cable drama Signal and the 12.2 percent ratings recorded by the highest rated cable drama Reply 1988 for its 11th episode. It is the most watched cable drama that is currently airing in South Korea.
Data from Nielsen Korea shows that the rating of the drama’s episode last night is 1.192 percentage points higher than the previous episode’s 12.702 percent and is nearly eight percentage points higher than its first episode.
It premiered on December 2, 2016 with 6.322 percent and continues to see an increase in ratings for almost every episode. It hit the headlines last week when its 9th episode reached 12.933 percent, beating out the highest rating of Signal which is 12.5 percent. Its highest rating so far comes in second in the overall ranking of the highest ratings of South Korean cable dramas, with Reply 1988 maintaining its lead at 18.8 percent.
Cable dramas normally have a relatively smaller audience compared to the dramas airing on free-to-air TV stations like KBS, MBC, and SBS. As a result, even a five percent rating is hard to achieve. Goblin is one of the only few cable dramas of all time that posted record breaking ratings. Its popularity could be attributed to its lead actors who are well-known themselves. The goblin character is played by Gong Yoo, who played the lead role of the famous drama Coffee Prince in 2007 and the zombie thriller film Train To Busan in 2016. The love interest of the goblin is played by Kim Go-eun who starred in another popular tvN drama Cheese in the Trap in 2016. Lee Dong-wook, who hit stardom for his romantic comedy My Girl in 2005, plays the role of a grim reaper.
The drama tells the story of an immortal goblin who meets a girl that could bring an end to his life. It was written by Kim Eun-sook, the same writer who wrote the massive hit drama Descendants of the Sun. It is currently airing every Fridays and Saturdays and will end on January 21, 2017. It will be followed by Tomorrow With You on February 3, 2017.
(Source of posters: TVING)