tvN’s upcoming thriller series Flower of Evil unveiled a unique promo, amping up the excitement for its nearing premiere.
Flower of Evil tells the story of Baek Hee-sung (Lee Joon-gi, Lawless Lawyer), a loving, family man who works as a craftsman, and his wife Cha Ji-won (Moon Chae-won, Mama Fairy and the Woodcutter), a detective who gets assigned to a cold case involving a serial murderer. When her investigation starts revealing clues that seem to point to her husband of 14 years, Ji-won finds herself unmasking the man she thought she knew, sending their marriage, and their lives, in a downward spiral.
In time for its upcoming release, the network’s marketing team took their campaign to an online community known for its content of personal stories from readers. The promotion was in a form of a shocking confession from a netizen, who titled her post, “I suspect that my husband, who [I have] been in love [with] for 14 years, is a serial killer.” Naturally, the surprising entry drew in potential fans and viewers who got immersed in the tense story.
The post reads as follows:
“My hands are shaking as I try to write this. I’m afraid my husband will see this article, but I don’t have anyone else, so I’m asking for your advice.
It was 14 years ago when I first met my husband. I’m the type who believes what I see. Maybe that’s why I fell in love with my husband. He’s good-looking, but he’s clumsy, and…he seemed like he wasn’t the kind of person to lie. We started to date at that point.
It seemed like it was his first time dating someone, so I had to be considerate and keep up with him. I thought he was a warm person. I could see him trying. I’ve been living well since I got married [to him] and gave birth to a beautiful daughter. I was grateful because he became a good husband and a good father, and I still love him a lot.
But even though I believe in him and love him like this…I’m starting to have strange thoughts. I’m working as a homicide detective, and there’s been a recent incident. I’m investigating [a case that] seems to have something to do with the unsolved murders. But I can’t believe it. It’s weird. [It’s connected to] my husband. It’s not a trace. It’s a sign.
I can’t talk about details [regarding my work], but…[call it] instinct, intuition. I’m thinking that my husband may be a murderer in the past. You might wonder how I can imagine this horrible thing, but I’ve never really thought about my husband’s past. And now, I’m starting to have some kind of scary suspicion…and I can’t control it.
I’m so worried about whether I should keep on doubting him, whether I’m determined to open up his past. He’s my husband and the father of my child, and I can’t decide what’s ethically or morally right. It’s getting harder and harder to pretend to be okay every day. If you’re reading this, how much do you trust someone who you’ve been living with and who you love? I thought my trust in him was strong. I didn’t think it would fall apart like this in a short time.
What if my husband really is a murder suspect? What do I do if my husband is a criminal? Do I send him to prison? Should I reveal everything I suspect to the public?”*Rough translation
Towards the end of the article, an addendum was later included: “[It will be revealed] in tvN’s new drama, Flower of Evil, starring Lee Joon-gi and Moon Chae-won, which will premiere at 10:50 p.m. [KST] on Wednesday, July 29.” The date of writing in the post is also the drama’s release date.
The post gained quite the attention from the online community. While there were suspicions that the dramatic story was fabricated, upon the revelation of the truth, the readers expressed their delight and appreciation of the quirky promo.
An official from tvN said, “The marketing team conducts preliminary checks on legal matters such as actors’ portrait rights. In the case of this Flower of Evil promotion, Lee Joon-gi, the lead actor, is a particular [subject of] interest. [He is] passionate about the drama to the point that he reposts promotions of Flower of Evil in his personal social media accounts.”
Flower of Evil is spearheaded by director Kim Cheol-kyu of Confession (2019) and writer Yoo Jeong-hee of Naked Fireman (2017).
You can also check out one of the drama’s teasers here.
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